How I Used Google Veo 3.1 to Market the Neutrogena Ultra Sheer sunscreen
How I Used Google Veo 3.1 to Market a Sunscreen...
The Challenge: I wanted to post a TikTok Shop affiliate video for Neutrogena Ultra Sheer sunscreen. The problem? My network isn’t here for skincare advice. You are here for tech trends and video workflow optimization.
The Solution: I decided to bridge the gap by blending AI Video with Authentic Review.
Instead of a standard "influencer" intro, I used Google Veo 3.1 to generate a cinematic, high-end commercial hook.
Here is the breakdown of the creative strategy:
1. The Hook (AI): I used Google Veo 3.1 to create a "Big Budget" ad visual. This grabs the attention of my tech-savvy audience and stops the scroll.
2. The Bridge: I transitioned immediately into a raw, studio-shot video of me packing for my upcoming New Zealand trip.
3. The Pitch (Human): I validated the AI's recommendation with a real-world texture test.
The Result: A piece of content that engages my niche (tech) and effectively sells the product (trust).
We are entering an era where the best marketing will be a hybrid of AI creativity and human authenticity.
Want to try this yourself? Here is the exact JSON prompt I used in Google Veo 3.1 to generate the opening sequence. Feel free to steal it and tweak it for your own industry.
👇 Google Veo 3.1 JSON Prompt:
{
"brand_style": "Neutrogena Ultra Sheer aesthetic — clean dermatology-grade visuals, bright daylight glow, lightweight textures, airy motion, fresh summer energy, premium outdoor lifestyle.",
"hero_character": {
"description": "Asian woman in her early 30s, confident, natural beauty, minimal makeup, healthy glowing skin.",
"wardrobe": "light summer outdoor wear — pastel windbreaker, soft linen top, sunglasses hooked on shirt",
"vibe": "adventurous, relaxed, joyful, embracing freedom of travel"
},
"setting": {
"location": "South New Zealand, Summer",
"environment": "Mt Cook region, turquoise lakes, campervan roads, golden grass fields, gentle summer breeze",
"time_of_day": "late morning sunlight with soft haze and cool mountain air"
},
"camera": {
"style": "cinematic skincare commercial",
"movements": [
"slow sweeping drone shot of campervan approaching Mt Cook",
"orbiting close-up of the sunscreen tube on campervan window ledge",
"macro push-in of sunscreen blending onto Asian woman's skin",
"over-the-shoulder shot of her applying sunscreen while facing turquoise lake",
"tracking shot of her walking through tall golden grass"
],
"lenses": "ARRI Signature Prime 35mm + 85mm for clean detail and flattering skin tones",
"motion_speed": "smooth slow-motion 40% during beauty moments"
},
"visual_effects": {
"sunlight": "volumetric golden rays illuminating drifting particles",
"motion_elements": [
"light ribbon trails following her hand as she applies sunscreen",
"subtle shimmer when sunscreen touches the skin",
"sun-kissed glow particles swirling around the product"
],
"transition_fx": [
"light-burst wipes",
"water-refraction morph cuts",
"sky-to-skin match transitions"
]
},
"product_highlights": [
{
"feature": "Ultra Sheer Dry-Touch texture",
"visual": "macro powder-like particles dissolving into soft white light"
},
{
"feature": "Broad-spectrum SPF protection",
"visual": "glowing, semi-transparent UV shield forming over her skin"
},
{
"feature": "Lightweight non-greasy feel",
"visual": "instant matte glow on her skin, clean natural finish"
},
{
"feature": "Water-resistant 80 minutes",
"visual": "drops sliding off skin in cinematic slow motion"
}
],
"story_arc": {
"scene_1": "Epic aerial shot of campervan cruising by Lake Pukaki with Mt Cook in background.",
"scene_2": "Asian woman steps out, hair moving gently with the breeze, taking in the sunlight.",
"scene_3": "Close-up of Neutrogena Ultra Sheer tube on dashboard, soft shimmer highlights.",
"scene_4": "She applies sunscreen — macro focus on texture disappearing instantly on her cheek.",
"scene_5": "Montage of her exploring: hiking, taking photos, relaxing by campervan — all under bright summer sun.",
"scene_6": "Final hero shot: product standing on picnic table with Mt Cook glowing behind it."
},
"sound_design": {
"ambience": "mountain wind, soft chimes, gentle summer sparkles",
"music": "uplifting acoustic + atmospheric cinematic pads"
},
"color_grade": "clean high-key, bright whites + blues, warm skin tones, dermatologist-commercial clarity",
"cta": {
"text": "Ultra Protection. Ultra Freedom. Ultra Sheer.",
"voiceover": "Feel the sun — not the sunscreen. Neutrogena Ultra Sheer. Your summer starts now.",
"final_visual": "Product glowing in sunlight while the Asian woman closes the campervan door and smiles toward camera"
}
}
Check out the video to see how the AI transition works in practice.
~ Adrian Lee @adrianvideoimage
#sgaffiliates #CreateToWin
#AI #GoogleVeo #MarketingStrategy #ContentCreation #GenAI #TikTokShop #Neutrogena
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