5 More Easy Ways to Promote Your Business with YouTube [Article]
Are you a small business owner or a SOHO solo entrepreneur?
If you are then you must have heard of YouTube and how other
businesses are using this online video platform to promote their
products and services.
YouTube today is the third most visited website after Google and
Facebook based on Alexa ranking getting a whopping billion views
daily.
With nearly the whole world watching YouTube your video will surely
be seen and you do not have to pay anything. There are no video web
hosting fees or commercial airtime charges.
Better yet your video remains live forever until YouTube shuts down
change its rules or ban your video.
Did you know that YouTube is owned by Google? That means Google pays
attention to YouTube videos and will list the popular ones high up in
their search engine which is the number one most visited website.
Isn’t that what all businesses want? To rank high on search engines
and to be found easily?
So are you eager to put your first YouTube video up quickly?
Here are the five easy ways to make a YouTube video for promoting your business.
1. Record Yourself Speaking and Share Expert Tips
You are the expert in your own industry. Share nuggets of informative
tips by recording yourself with a camcorder a webcam or even an
iPhone. This is the most powerful way of promoting your business. It
is engaging and personal which communicates the “know like trust”
factor. Remember not to blatantly advertise or sell just share
useful tips and invite viewers to your website for more.
2. Record a Product Demonstration or Service in Action
If you are camera shy or prefer not to appear on screen for whatever
reason there is another easy way. Just video record your product or
service in action. Do a step by step demonstration of how to use your
product and how it can solve a problem. Just speak and explain the
process with close up shots of your hands in action. Remember to
remove any jewelry from your fingers and have viewers focus on your
product.
3. Create a Photo Montage Video with Text and Music
What if you do not want to appear nor speak on camera? This method is
very quick and effective too. Take photos of your products or use
existing pictures. Compile the stills into a video. Add texts or
subtitles to present the video instead of speaking. Add suitable music
to enhance the emotion you want to project. This is called the photo
montage video or animated slide show which is one of the fastest way
to create a video.
4. Create and Convert a PowerPoint Presentation
Did you know you can convert a PowerPoint presentation into video?
PowerPoint and Keynote for Macs are the perfect companion to any live
speaking presentation. You have your slides and bullet points neatly
laid out in sequence. All you need is your laptop to record the
screen. Create interesting transitions to liven up the video then add
music. There are many informative PowerPoint videos on YouTube
getting loads of views.
5. Hire a Professional Videographer to Make Your Video
Of course this is the easiest way but many small business owners
hesitate to go this way because of price. With a professional you
get well lighted image quality and crisp clear sound. To keep the
production cost down have a clear idea what you want to present
strive to keep it simple and plan to complete the video shoot within
two hours. Be sure to hire a videographer that understands online
video marketing.
So as a small business owner or a SOHO solo entrepreneur who wants to
promote your business on YouTube it is recommended that you make and
post videos regularly yourself. Who knows you might hit one video
that will go viral and spread like wild fire on the internet hence
generating more traffic to your website.
Author:
Adrian Lee Founder and Director of VideoLane.com in Singapore
produced 1000s of videos for multi-national companies and government
agencies in over 10 years. Today Adrian conducts Basic Videography
Courses for aspiring videographers and YouTube Marketing Workshops for
small business owners. Having YouTube videos with 1 million views and
hogging the first page of Google search results for years Adrian Lee
is one of the rare videographers in Singapore that truly practice
online video marketing. Adrian continues to explore and experiment
with new ways to create compelling online videos and shares his
findings on his blog. Download a free report on “Adrian Lee’s Video
Marketing Blueprint” at www.AdrianVideoImage.com.
You may view the latest post at
http://videolane.com/2011/05/5-more-easy-ways-to-promote-your-business-with-youtube-article/
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